Overhauling CipherOps
Overhauling CipherOps
Overhauling CipherOps
CipherOps is a SaaS startup that enables multi-cloud deployments with an intuitive drag-and-drop interface. Their brand ethos is built around simplicity and robustness.
As Lead Designer, I drove the entire revamp — branding, website and product design.
CipherOps is a SaaS startup that enables multi-cloud deployments with an intuitive drag-and-drop interface. Their brand ethos is built around simplicity and robustness.
As Lead Designer, I drove the entire revamp — branding, website and product design.
CipherOps is a SaaS startup that enables multi-cloud deployments with an intuitive drag-and-drop interface. Their brand ethos is built around simplicity and robustness.
As Lead Designer, I drove the entire revamp — branding, website and product design.
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high-value inbound leads
in 3 months
high-value inbound leads in 3 months
high-value inbound leads
in 3 months
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product demo requests
in 3 months
product demo requests in 3 months
product demo requests
in 3 months
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wireframes and mockups
designed
wireframes and mockups designed
wireframes and mockups
designed
Problem
Problem
Problem
CipherOps wanted to enable discovery
and conversion
CipherOps wanted to enable discovery and conversion
CipherOps wanted to enable discovery
and conversion
Their branding needed a facelift to reflect their
values. The website and social media channels needed traction
to generate leads and enhance sales.
Their branding needed a facelift to reflect their values. The website and social media channels needed traction to generate leads and enhance sales.
Their branding needed a facelift to reflect their
values. The website and social media channels needed traction to generate leads and enhance sales.
Three design pillars emerged
after competitive analysis
Three design pillars emerged
after competitive analysis
Three design pillars emerged
after competitive analysis
After a series of calls with the founder about brand strategy and product walkthrough, and my competitive benchmarking, I arrived at 3 distinct pillars for CipherOps.
After a series of calls with the founder about brand strategy and product walkthrough, and my competitive benchmarking, I arrived at 3 distinct pillars for CipherOps.
After a series of calls with the founder about brand strategy and product walkthrough, and my competitive benchmarking, I arrived at 3 distinct pillars for CipherOps.
High recall value
High recall value
High recall value
Memorable, simple and intuitive brand identity.
Memorable, simple and intuitive brand identity.
Memorable, simple and intuitive brand identity.
Optimized navigation
Optimized navigation
Optimized navigation
Ease of access and navigation across all touch points.
Ease of access and navigation across all touch points.
Ease of access and navigation across all touch points.
Improved usability
Improved usability
Improved usability
Common interactions to establish familiarity and trust.
Common interactions to establish familiarity and trust.
Common interactions to establish familiarity and trust.
Solution
Solution
Solution
Introducing the new CipherOps
Introducing the new CipherOps
Introducing the new CipherOps
Along with a responsive logo set, I established an extensive design system, complete with typography, layouts and colour schemes.
Along with a responsive logo set, I established an extensive design system, complete with typography, layouts and colour schemes.
Along with a responsive logo set, I established an extensive design system, complete with typography, layouts and colour schemes.
Website UI
Website UI
Website UI
I donned multiple hats — copywriter, visual designer, UI designer and mockup wizard (that's a name I gave myself).
I donned multiple hats — copywriter, visual designer, UI designer and mockup wizard (that's a name I gave myself).
I donned multiple hats — copywriter, visual designer, UI designer and mockup wizard (that's a name I gave myself).
Visuals and iconography
Visuals and iconography
Visuals and iconography
I created illustrations and icons for each feature in alignment with the brand values.
I created illustrations and icons for each feature in alignment with the brand values.
I created illustrations and icons for each feature in alignment with the brand values.
Promotional banners
Promotional banners
Promotional banners
What better channel to flaunt the new branding and design system than LinkedIn?
What better channel to flaunt the new branding and design system than LinkedIn?
What better channel to flaunt the new branding and design system than LinkedIn?
Social media posts
Social media posts
Social media posts
I crafted social media posts for every occasion — whether it
was a festival, public holiday or hiring.
I crafted social media posts for every occasion — whether it was a festival, public holiday or hiring.
I crafted social media posts for every occasion — whether it was a festival, public holiday or hiring.
Impact
Impact
Impact
We captured many eyeballs… and leads
We captured many eyeballs… and leads
We captured many eyeballs… and leads
The redesign attracted 7 high-value leads. We also hit 5 product demo requests in just 3 months.
The redesign attracted 7 high-value leads. We also hit 5 product demo requests in just 3 months.
The redesign attracted 7 high-value leads. We also hit 5 product demo requests in just 3 months.
