FlippAR travel campaign
FlippAR travel campaign
FlippAR travel campaign
With an abundance of forests, lakes, temples, and waterfalls, the state of Karnataka is a traveler's paradise. FlippAR, an Augmented Reality-based travel startup, in partnership with the Karnataka Department of Tourism, wanted to showcase the state's charm to promote tourism and increase brand awareness.
As the sole Graphic Design Intern, I designed interactive travel campaigns for 20+ heritage sites.
With an abundance of forests, lakes, temples, and waterfalls, the state of Karnataka is a traveler's paradise. FlippAR, an Augmented Reality-based travel startup, in partnership with the Karnataka Department of Tourism, wanted to showcase the state's charm to promote tourism and increase brand awareness.
As the sole Graphic Design Intern, I designed interactive travel campaigns for 20+ heritage sites.
With an abundance of forests, lakes, temples, and waterfalls, the state of Karnataka is a traveler's paradise. FlippAR, an Augmented Reality-based travel startup, in partnership with the Karnataka Department of Tourism, wanted to showcase the state's charm to promote tourism and increase brand awareness.
As the sole Graphic Design Intern, I designed interactive travel campaigns for 20+ heritage sites.
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heritage sites across
the state
heritage sites across
the state
high-value inbound leads in 3 months
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interactive elements incorporated in UI
interactive elements incorporated in UI
product demo requests in 3 months
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publications featuring
the work
publications featuring
the work
wireframes and mockups designed
Overview
Overview
Overview
FlippAR wanted to showcase Karanataka's hidden gems and grow their brand
FlippAR wanted to showcase Karanataka's hidden gems and grow their brand
FlippAR wanted to showcase Karanataka's hidden gems and grow their brand
FlippAR wanted to appeal to travelers using Augmented Reality to boost platform engagement.
FlippAR wanted to appeal to travelers using Augmented Reality to boost platform engagement.
FlippAR wanted to appeal to travelers using Augmented Reality to boost platform engagement.
Official Indian portal
Official Indian portal
Official Indian portal
Requires internet and authentication every time.
Requires internet and authentication every time.
Requires internet and authentication every time.
Screenshots
Screenshots
Screenshots
Difficult to retrieve due to a
multi-step process.
Difficult to retrieve due to a
multi-step process.
Difficult to retrieve due to a multi-step process.
Physical copies
Physical copies
Physical copies
Hassle to carry and difficult
to retrieve.
Hassle to carry and difficult
to retrieve.
Hassle to carry and difficult to retrieve.
Three design goals emerged
Three design goals emerged
Three design goals emerged
Each tourist spot had an incredible story to be told. After multiple rounds of brainstorming, I arrived at 3 narrative directions to deliver the best traveler experience.
Each tourist spot had an incredible story to be told. After multiple rounds of brainstorming, I arrived at 3 narrative directions to deliver the best traveler experience.
Each tourist spot had an incredible story to be told. After multiple rounds of brainstorming, I arrived at 3 narrative directions to deliver the best traveler experience.
Interactive
Interactive
Interactive
Having interactive touchpoints for user satisfaction.
Having interactive touchpoints for user satisfaction.
Having interactive touchpoints for user satisfaction.
Connected
Connected
Connected
Compelling narrative to keep audience engaged.
Compelling narrative to keep audience engaged.
Compelling narrative to keep audience engaged.
Memorable
Memorable
Memorable
A tangible takeaway that serves as a keepsake for travel stories.
A tangible takeaway that serves as a keepsake for travel stories.
A tangible takeaway that serves as a keepsake for travel stories.
Solution
Solution
Solution
Postcards, but make it postc'AR'ds
Postcards, but make it postc'AR'ds
Postcards, but make it postc'AR'ds
Along with a responsive logo set, I established an extensive design system, complete with typography, layouts and colour schemes.
Along with a responsive logo set, I established an extensive design system, complete with typography, layouts and colour schemes.
Along with a responsive logo set, I established an extensive design system, complete with typography, layouts and colour schemes.
Website UI
Website UI
Website UI
I donned multiple hats — copywriter, visual designer, UI designer and mockup wizard (that's a name I gave myself).
I donned multiple hats — copywriter, visual designer, UI designer and mockup wizard (that's a name I gave myself).
I donned multiple hats — copywriter, visual designer, UI designer and mockup wizard (that's a name I gave myself).
Visuals and iconography
Visuals and iconography
Visuals and iconography
I created illustrations and icons for each feature in alignment with the brand values.
I created illustrations and icons for each feature in alignment with the brand values.
I created illustrations and icons for each feature in alignment with the brand values.
Promotional banners
Promotional banners
Promotional banners
What better channel to flaunt the new branding and design system than LinkedIn?
What better channel to flaunt the new branding and design system than LinkedIn?
What better channel to flaunt the new branding and design system than LinkedIn?
Social media posts
Social media posts
Social media posts
I crafted social media posts for every occasion — whether it
was a festival, public holiday or hiring.
I crafted social media posts for every occasion — whether it was a festival, public holiday or hiring.
I crafted social media posts for every occasion — whether it was a festival, public holiday or hiring.
Impact
Impact
Impact
We captured many eyeballs… and leads
We captured many eyeballs… and leads
We captured many eyeballs… and leads
The redesign attracted 7 high-value leads. We also hit 5 product demo requests in just 3 months.
The redesign attracted 7 high-value leads. We also hit 5 product demo requests in just 3 months.
The redesign attracted 7 high-value leads. We also hit 5 product demo requests in just 3 months.
