Vaccine certificate in Samsung Pay
Vaccine certificate in Samsung Pay
Vaccine certificate in Samsung Pay
Samsung Pay is a leading payment mobile application in India. During the second wave of the pandemic, international travel was under immense scrutiny, and vaccination was of utmost importance.
As Senior Designer, I drove the end-to-end design of the Vaccine Certificate feature in Sasmung Pay from concept to execution — including user flows, mockups and usability testing.
Samsung Pay is a leading payment mobile application in India. During the second wave of the pandemic, international travel was under immense scrutiny, and vaccination was of utmost importance.
As Senior Designer, I drove the end-to-end design of the Vaccine Certificate feature in Sasmung Pay from concept to execution — including user flows, mockups and usability testing.
Samsung Pay is a leading payment mobile application in India. During the second wave of the pandemic, international travel was under immense scrutiny, and vaccination was of utmost importance.
As Senior Designer, I drove the end-to-end design of the Vaccine Certificate feature in Sasmung Pay from concept to execution — including user flows, mockups and usability testing.
0
0
0
K+
K+
K+
unique users
in 3 months
unique users
in 3 months
unique users
in 3 months
0
0
0
K+
K+
K+
certificate downloads
in 3 months
certificate downloads
in 3 months
certificate downloads
in 3 months
0
0
0
design iterations presented
design iterations presented
design iterations presented
Problem
Problem
Problem
Travelers struggled to access
health records on the fly
Travelers struggled to access
health records on the fly
Travelers struggled to access
health records on the fly
They had to carry physical copies, take screenshots on their devices, or access through the official Indian CoWIN portal — all of which were cumbersome.
They had to carry physical copies, take screenshots on their devices, or access through the official Indian CoWIN portal — all of which were cumbersome.
They had to carry physical copies, take screenshots on their devices, or access through the official Indian CoWIN portal — all of which were cumbersome.
Official Indian portal
Official Indian portal
Official Indian portal
Requires internet and authentication every time.
Requires internet and authentication every time.
Requires internet and authentication every time.
Screenshots
Screenshots
Screenshots
Difficult to retrieve due to a
multi-step process.
Difficult to retrieve due to a
multi-step process.
Difficult to retrieve due to a multi-step process.
Physical copies
Physical copies
Physical copies
Hassle to carry and difficult
to retrieve.
Hassle to carry and difficult
to retrieve.
Hassle to carry and difficult to retrieve.
Solution
Solution
Solution
Introducing Vaccine Certificate at your
fingertips… literally
Introducing Vaccine Certificate at your
fingertips… literally
Introducing Vaccine Certificate at your fingertips… literally
I designed the end-to-end journey of having Vaccine Certificate on user's phone, so traveling becomes a breeze (as it should be).
I designed the end-to-end journey of having Vaccine Certificate on user's phone, so traveling becomes a breeze (as it should be).
I designed the end-to-end journey of having Vaccine Certificate on user's phone, so traveling becomes a breeze (as it should be).
Ensuring trust and convenience for
hassle-free travel
Ensuring trust and convenience for
hassle-free travel
Ensuring trust and convenience for hassle-free travel
After numerous discussions between the Product,
Engineering and Marketing teams, I proposed that trust and convenience are crucial at every step of the journey.
After numerous discussions between the Product,
Engineering and Marketing teams, I proposed that trust and convenience are crucial at every step of the journey.
After numerous discussions between the Product, Engineering and Marketing teams, I proposed that trust and convenience are crucial at every step of the journey.
Trust markers for credibility
Trust markers for credibility
Trust markers for credibility
Branding elements like WHO compliance and CoWIN logo helped establish trust in accessing sensitive health records.
Branding elements like WHO compliance and CoWIN logo helped establish trust in accessing sensitive health records.
Branding elements like WHO compliance and CoWIN logo helped establish trust in accessing sensitive health records.
Masking PII for data security
Masking PII for data security
Masking PII for data security
Obscuring Personally Identifiable Information (PII) by masking helped protect user privacy.
Obscuring Personally Identifiable Information (PII) by masking helped protect user privacy.
Obscuring Personally Identifiable Information (PII) by masking helped protect user privacy.
User consent for transparency
User consent for transparency
User consent for transparency
Taking consent at appropriate touch points ensured users had visibility over their data.
Taking consent at appropriate touch points ensured users had visibility over their data.
Taking consent at appropriate touch points ensured users had visibility over their data.
Offline download for remote access
Offline download for remote access
Offline download for remote access
Allowing users to download a local copy ensured access at all times, regardless of choppy internet.
Allowing users to download a local copy ensured access at all times, regardless of choppy internet.
Allowing users to download a local copy ensured access at all times, regardless of choppy internet.
Multiple certificates of loved ones
Multiple certificates of loved ones
Multiple certificates of loved ones
Supporting additional vaccine holders linked to different phone numbers provided users with greater value.
Supporting additional vaccine holders linked to different phone numbers provided users with greater value.
Supporting additional vaccine holders linked to different phone numbers provided users with greater value.
Impact
Impact
Impact
User adoption shot up within
3 months of launch
User adoption shot up within
3 months of launch
User adoption shot up within
3 months of launch
Vaccine certificate empowered thousands of travelers to fly without worry, which reflected in the enhanced downloads across
Samsung Pay and Samsung Pay mini.
Vaccine certificate empowered thousands of travelers to fly without worry, which reflected in the enhanced downloads across Samsung Pay and Samsung Pay mini.
Vaccine certificate empowered thousands of travelers to fly without worry, which reflected in the enhanced downloads across
Samsung Pay and Samsung Pay mini.
