The transformation of Samsung Pay into
Samsung Wallet
The transformation of Samsung Pay into
Samsung Wallet
The transformation of Samsung Pay into
Samsung Wallet
The rise of digital wallets put Samsung Pay in a race to the top. With the addition of digital IDs, and the integration with Samsung Pass, the identity management service in Samsung, Samsung Wallet was joining the leagues of industry leaders like Apple Wallet and Google Wallet.
As Senior Designer, I led the transition from Samsung Pay to the new Samsung Wallet design system.
The rise of digital wallets put Samsung Pay in a race to the top. With the addition of digital IDs, and the integration with Samsung Pass, the identity management service in Samsung, Samsung Wallet was joining the leagues of industry leaders like Apple Wallet and Google Wallet.
As Senior Designer, I led the transition from Samsung Pay to the new Samsung Wallet design system.
The rise of digital wallets put Samsung Pay in a race to the top. With the addition of digital IDs, and the integration with Samsung Pass, the identity management service in Samsung, Samsung Wallet was joining the leagues of industry leaders like Apple Wallet and Google Wallet.
As Senior Designer, I led the transition from Samsung Pay to the new Samsung Wallet design system.
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increase in device shipments
increase in device shipments
increase in device shipments
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market share captured globally
market share captured globally
market share captured globally
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key screens
updated
key screens
updated
key screens
updated
Overview
Overview
Overview
The existing Samsung Pay design system
had to be upgraded
The existing Samsung Pay design system had to be upgraded
The existing Samsung Pay design system
had to be upgraded
With 400+ screens, 10+ feature modules, and 5+ design libraries,
the Samsung Pay design system was a beast.
With 400+ screens, 10+ feature modules, and 5+ design libraries, the Samsung Pay design system was a beast.
With 400+ screens, 10+ feature modules, and 5+ design libraries, the Samsung Pay design system was a beast.
Four North Stars emerged
Four North Stars emerged
Four North Stars emerged
It was crucial to have guardrails for this endeavour. After multiple rounds of analysis, I came up with 4 distinct principles for the new design system.
It was crucial to have guardrails for this endeavour. After multiple rounds of analysis, I came up with 4 distinct principles for the new design system.
It was crucial to have guardrails for this endeavour. After multiple rounds of analysis, I came up with 4 distinct principles for the new design system.
Consistent
Consistent
Consistent
Uniform naming across features to improve scannability.
Uniform naming across features to improve scannability.
Uniform naming across features to improve scannability.
Robust
Robust
Robust
Optimized file structure to reduce file load times.
Optimized file structure to reduce file load times.
Optimized file structure to reduce file load times.
Scalable
Scalable
Scalable
Modularity to scale up to growing set of features.
Modularity to scale up to growing set of features.
Modularity to scale up to growing set of features.
Flexible
Flexible
Flexible
Forgiving UI to accommodate dynamic requirements.
Forgiving UI to accommodate dynamic requirements.
Forgiving UI to accommodate dynamic requirements.
Solution
Solution
Solution
Presenting the Samsung Wallet design system
Presenting the Samsung Wallet design system
Presenting the Samsung Wallet design system
The new Samsung Wallet design system took a fresh approach that fostered seamless collaboration across cross-functional teams, while also reducing time-to market.
The new Samsung Wallet design system took a fresh approach that fostered seamless collaboration across cross-functional teams, while also reducing time-to market.
The new Samsung Wallet design system took a fresh approach that fostered seamless collaboration across cross-functional teams, while also reducing time-to market.
One common library to rule them all
One common library to rule them all
One common library to rule them all
Establishing a parent library for common components to improve ease of access and dev hand-off.
Establishing a parent library for common components to improve ease of access and dev hand-off.
Establishing a parent library for common components to improve ease of access and dev hand-off.
Atomic design system for plug and play
Atomic design system for plug and play
Atomic design system for plug and play
Each page broken down into base elements that could be reused and repurposed across various contexts.
Each page broken down into base elements that could be reused and repurposed across various contexts.
Each page broken down into base elements that could be reused and repurposed across various contexts.
Cohesive design tokens for scannability
Cohesive design tokens for scannability
Cohesive design tokens for scannability
Having a uniform naming convention to establish consistency and improve findability.
Having a uniform naming convention to establish consistency and improve findability.
Having a uniform naming convention to establish consistency and improve findability.
Brevity to support multiple languages
Brevity to support multiple languages
Brevity to support multiple languages
Carefully curated copy that is not lost when translated to the 50+ languages supported by Samsung Wallet.
Carefully curated copy that is not lost when translated to the 50+ languages supported by Samsung Wallet.
Carefully curated copy that is not lost when translated to the 50+ languages supported by Samsung Wallet.
Copy aligned to OneUI brand tonality
Copy aligned to OneUI brand tonality
Copy aligned to OneUI brand tonality
Eliminating redundancy across 120+ UI elements like dialog boxes, buttons, lists, to name a few.
Eliminating redundancy across 120+ UI elements like dialog boxes, buttons, lists, to name a few.
Eliminating redundancy across 120+ UI elements like dialog boxes, buttons, lists, to name a few.
Impact
Impact
Impact
Our efforts did 'Pay' off!
Our efforts did 'Pay' off!
Our efforts did 'Pay' off!
Samsung Wallet was successfully launched in India, with device shipments growing by 14% in 2023, which captured 20% of the market share.
Samsung Wallet was successfully launched in India, with device shipments growing by 14% in 2023, which captured 20% of the market share.
Samsung Wallet was successfully launched in India, with device shipments growing by 14% in 2023, which captured 20% of the market share.
