Welcome to Soumya Town
My family thinks I draw rectangles for a living.
They are not entirely wrong.
Jokes aside, I craft meaningful experiences for
Fintech, B2C and SaaS platforms. Currently leading design at CipherOps.

Branding, website and product design for CipherOps
How rebranding led to 7 inbound leads in 3 months.

Vaccine certificate for travel in Samsung Pay
How 40K+ users adopted the feature in 3 months.

The transformation of Samsung Pay into Samsung Wallet
How device shipments grew by 14% in India market.

AR-based travel campaign for FlippAR
How Play Store rating grew from 4.4 to 4.7 in 4 months.
Elsewhere on the internet

5 lessons I wish I knew before turning into a Lead Designer
Letter to my younger self from 5 years ago.

Soumya Mukund
5 min read · Feb 19, 2025

Facilitating a remote Design Jam with TTC Labs by Meta
Learnings from running a fully remote design jam.

Soumya Mukund
5 min read · Mar 26, 2021

3 mindset shifts for job-hunting as a new immigrant
Job hunting need not be boring.

Soumya Mukund
5 min read · Aug 29, 2024

5 lessons in UX psychology from IKEA's user manual
Why IKEA manual is a masterclass in Instructional Design.

Soumya Mukund
3 min read · May 21, 2025

4 persuasive ways to negotiate with your stakeholders
Powerful phrases that influence decision-making.
